10 Questions to Ask My Web Designer
How to find a good designer so that you have a better than even chance of success with your website. Here are 10 questions you can ask which will give you an idea if the company you plan to hire can deliver the goods.
1. What results do you get for your clients
When you contact a web designer ask if they publish case studies of clients they have helped. Sometimes the designers site might have something like this on the site “the site design of xxx client has helped increase their online sales by 32%. If you see this on a site you know you are in the right place. If there are no case studies on their site ask them for some, a good designer will be able to produce case studies.
2. What are your rates for Web Design?
The cheapest or the most expensive is not always the best you can get. Web designing takes time so if it is too cheap you may find that the designer will take short cuts. One way to be sure you are getting value for your money is to ask the designer for the quote and what they are quoting for. It’s better to get a breakdown of what you will be getting in the quotation. When checking the quote look for things like ‘high converting e-mail newsletter’.
3. Time spend on research and planning
Based on the questions the designer asks before starting on the website will give you a clue on how much research will be done before completing the task. You could ask the designer how much time they spend on research and expect an answer of anything between three to about ten hours on the project
4. Are your websites easy to use
Ease of use on a website is important, it’s no use having a fancy website and it’s difficult to navigate through it. If it is too difficult your visitors will leave it and go elsewhere. Good web designers understand how visitors need to navigate and what they are looking for.
5. Does the designer use wire-frames?
A website wire-frame is a visual outline of where your content will be placed on the site. It consists of boxes that explain where everything will be found.
6. Market research
For a website to be successful it needs to be geared towards your customers, to achieve success the designer needs to understand your customer base, so the designer will need to ask about your product and service and then do research on what the customers want. Also do they do competitive research, comparison on the competition so that the results are better than what is already on the internet.
7. Conversion and usability testing
Will the designer do a conversion and usability study of the pages, which involves the creation of two pages and to pit them one against the other to see which produces the maximum results. Ask the designer if he/she does this they should understand how to do it.
8. Analysis of current traffic
An analysis of the sites traffic can identify strengths and weaknesses, they changes can be made to strengthen the weak points.
9. How can the design help meet my goals
You need to ask the designer how the design of the website will meet your goals. First you need to define your goals and then ask the designer how to meet them.
- The percentage of overall revenue generated
- Percentage of orders from PPC
- The order value percentage
- Reduction of bounce rate percentage
10. Questions about their business
A few questions that will help you gauge the stability of designer
- The number of years in business
- The largest companies they have developed websites for
- Samples of work done and results of these websites
Web 2.0 Design and Development will be able to answer your questions and ultimately design a site that will be pleasing to the eye as well as achieve results.