Web Design with Ready SEO Structure

December 13th, 2011 by admin | Permalink

Web Design with Ready SEO Structure

Web Design with Ready SEO Structure

Web Design with Ready SEO Structure

Businesses are finding going online is a way to expand their business and their profit. Web design with ready SEO structure is vital to this happening for them. This can be done in house, but to really get a professional and complete website then getting a web designer with SEO writers on staff would be a good investment.

How can a SEO website help?

Having a website helps businesses reach a broad customer base. People down the street and across the world can see the same website for businesses. You want to provide the best website you can and make it easy to find. They could have their products purchased to enhance sales revenue. The fact is the web design needs to be appealing as well as including the proper information for the business. The website needs to look good, but it also needs to function well too. If one of these is not in place then customer traffic will decline and visitors will not return.

Another important element is having a search engine optimization (SEO). Having a website that is SEO friendly is important to help bring potential customers to the website. It would be ideal to find a web design with ready SEO structure. Keyword and phrases are needed to lead internet users to the website.

Good SEO helps

It can take time to find what will work for your website. You need to consider your business plan. What is your main focus? What products or services do you provide? You want SEO elements that are not general. You want the SEO to be as specific as possible with some broad consideration.  When a person does a search they type in some words they find related to the element they wish to find.

An example could be a makeup company. A keyword such as “products” won’t work because it is too vague. The results will be plentiful, but not exactly relevant to searching for makeup. A person entering “makeup” won’t just type “product” into the search engine. They will be more specific, such as lipstick or ruby red lipstick. That means the website needs to include such keywords and phrases frequently in the website content. You could find popular keywords and phrases on sites that will give you a percentage of frequency when you type in items you would like to use. If the percentage is high then it will work, if not find something else.

A web design with ready SEO structure you have your key elements chosen then you need to design the actual website such as:

  • Make the content relevant to help increase your search engine results.
  • Having various web pages on the website can be helpful if it is done right.
  • Each page needs to be done per item or element for the website. This means you should not have duplicate pages. There is the main page then other pages dedicated to other important information, such as products.
  • You should also consider internal linking strategy to help with search engine ranking. You want to be as high on the search engine results list as possible.
  • When you are listed high on the list there is more of a chance that you will have visitors. This helps visitor’s move from another site to your site and vice versa. It makes you easier to find.
  • There are rules and regulations that need to met during this process, but it is a good investment.

Working with a SEO hosting and web design service company will really help you make sure everything is done well designed and professional. Not all web design providers have SEO hosting or writing on staff. It is easier for you if you find a full service company. They will take care of everything with your online marketing tool leaving you to run your business. You can do some research to find the right company that provides all the elements you need as well as charging a fair price.

Web Design and SEO

December 13th, 2011 by admin | Permalink

Web Design and SEO

Web Design and SEO

When you decide to design a website you want it to be attractive. You want to incorporate movies, photos, graphics and audio elements. If you are not a website designer you may not know all the best tricks to making a great web design. Furthermore, you may not know the usefulness of search engine optimization (SEO).

Why SEO is more important than videos and images

Some elements that are put on a website can damage it. Yes, tons of photos and movies look great, but you want a high search engine rank. Having some of these elements can reduce your ranking. It doesn’t matter if having everything on the website is relevant. Web designers know that less is more. Having a few of these elements is best. It is attractive and won’t affect the SEO too much. You should prefer that your website is heavier on SEO than on photos, movies, graphics or audio elements. The SEO is what will bring viewers to the site.

When a person wants to search for information on the internet they go to a search engine. They type a keyword or phrase that relates to the information they want. Lists of results are presented on many pages. The most related items will be placed at the top of the list. You want to be as close to the top as possible. Often when doing a search people take the items on the first page and the following pages if they don’t find what they want. They rarely go to page 29 or 46 or even higher. This is SEO. What you want is to get your website high on the list of results. This happens by placing keywords and phrases that will be searched and are related to your website within your content. Make your website SEO friendly when you design it and you will have more visitors. If you are promoting a business that could mean more customers and more profit.

Combined effort of SEO and web design

Web design and SEO work together to create a user friendly and easy to find website. You don’t want to waste your time or money when putting your website online. If it is for fun then it is a different consideration for the website than a business website. When you are designing a business website it needs to be attractive, well designed and basically done right the first time. You are depending on this website to bring customers to you even if across the world. Find a web designer that can create a profitable site, but will also work with SEO. Not all web designers do SEO work though. When working with a web designer or web design company makes sure they have SEO writers on their staff. This will save you money in having to hire your own and will ensure you have the proper SEO for your website.

Reason why a website needs professional web designing

If the website is not well designed or attractive then no one will want to stay on the site long enough to learn about it. If the content is not delivered well then you won’t profit from the website. On the other hand, if no one can find your site then it doesn’t matter if it is a perfectly designed and informative website. Look at other websites related to yours to see how they are designed and what information is included. You want to stand out. When it comes to SEO there are websites that give you a percentage of keyword and phrase popularity. Enter what you would like to use and see if it is popular or not. If it is popular then that’s what you use, but if it is not then try something else. When you find popular items incorporate that into your content. Have a variety of keywords and phrases. When the website has been designed and has been put on the internet it could take a while to see your website rise up the results list.

CMS (Content Management System) and Web Design

December 13th, 2011 by admin | Permalink

CMS(Content Management System) and Web Design

CMS (Content Management System) and Web Design

CMS (Content Management System) and Web Design


Even after a website is designed and goes online it is important to keep the content managed. Web design and content management system (CMS) helps keep the website in order.

Growing popularity of CMS

CMS is growing in popularity when it comes to web design because:

  • It is designed to let the business actually manage their site.
  • Businesses know that they need to have a website to help increase their profit. They understand they need to get noticed when on the internet.
  • Websites help to make a profit and you want to reach customers all over the world. Doing that is a continued effort. You want to keep your website up to date and you can do it with CMS.

This will help those that visit your site to continue to visit as well as showing new visitors that you are current. Ideas of keeping things current are to put the latest news on the site such as a new service or product.

Updated website

Keeping a website updated is not a difficult challenge when using CMS. This process meets the needs of doing business online and provides many web design advantages. Working with CMS helps with publishing the website and is user friendly overall. It gives the website owner more control over their own website to put on updates and manage content. CMS has been designed that anyone can use it even if they have not done a lot of technical work.

Some elements that help CMS give you the advantage for your website are:

  • *you will have a dedicated and skilled team to help develop your website
  • *you will learn how to maintain your website and increase visitors
  • *you will get plug-ins that will help you perform functions for updating your website
  • *your website will be SEO friendly and well organized

Advantages of CMS

CMS also works well with creating and maintaining search engine optimization (SEO). CMS makes it easy for the search engine process to read your website. When someone does an internet search they type in elements into the search engine box, such as in Yahoo, Bing or Google. Then a list of results that are relevant to the searched phrase. The goal is to have your website listed first or at least on the front page. The higher on the list you are then the better the chance that internet users will visit your website. This could mean a new customer that becomes a returning customer. More customers will increase profit.

A CMS website when started from scratch has the help of customized websites. Web designers work with you to create the best site that will lead customers to the website. Using CMS is growing in popularity because it works and gives the website and business owner’s support as well as feeling a need to be more in control. Using CMS is starting to be highly used and many are choosing CMS web design over other options.

Professional CMS and web designing company

When you work with CMS and a professional company that specialize in web design then you benefit. You will have a team on your side helping you with all the details and assistance you need to have a fantastic website. There are also options for CMS that you can do on your own if you want. The program can be downloaded for free and is easy to install and run. Doing it yourself is great if you are developing a blog website or not-for-profit site. You will save money. Just keep in mind if it is for a business you need to consider the process as well as the outcome. You want to profit and your website needs to be well designed as well as professional. This is an investment. Working with a company you know you are getting a quality website from the start and will learn how to use the CMS.

Web Development and SEO

December 13th, 2011 by admin | Permalink

Web Development and SEO

Web Development and SEO

Web Development and SEO

Working with a strong web development company will help your business with your internet customer base. This team of professionals will help you have a website that is high on the search engine results list. They will make sure your website has the right search engine optimization (SEO).

Get noticed with effective SEO and designing

Proper web development and SEO is the best way to get noticed on the internet. There are millions and millions of websites on the internet meaning it could be difficult to be found. That’s where working with the web development company will benefit your business. You will consider if you have a product or service that is for local use or can be shipped easily across the country. Your website will focus on letting customers know this. It will help design your website and increase navigation to the site. You want to be listed high on popular search engines such as AOL, Bing, Google and Yahoo. It doesn’t matter if you have a beautiful website on the internet, if no one can find it.

How to have the right SEO and bring more traffic to the website

You want your website to be unique, especially if you have a business that is not unique. Similar businesses have websites on the internet as well. You want to compete with the other companies and have a chance of bringing customers to your website. You want your website to have content structure that presents the best elements in the best way. You want visitors to become customers. You will notice internet business success with the use of web development and SEO.

Your web development company will help you create the best website for you. An example of their assistance is letting you know that several keywords or phrases are needed. If you only use one keyword then you will not reach your desired high spot on the search engine results list. You want several options to bring you a better chance of being located. You also can update your website and your key-words from time to time. This will help ensure that you will be found. You want your keywords and phrases to be unique enough that few searches will be on the list allowing you more options for reaching the most visible location. You also want your keywords to be common enough to be used. It is a fine line that a web developer can help you perfect.

How SEO works for a website

A person does a search for something by typing in what they want into a search engine field. Then a results list is presented that could have millions of results provided. If there are that many results people usually don’t search deep into the results. They look at what comes up first, which is where you want to be. Now, they could look at the first few pages of results to find what they want yet chances are they will find what they want before getting to page 10. Using a variety of key wording elements will give you more options and variety of being found.

You want your customers to find you. You also want potential new customers to find you. It is recommended to not just use a keyword, but keywords or phrases. When using more than three words you will lessen the list of results. This is because the search is more specific, but still vague enough that it allows for variety. Think like you are doing a search and consider what you would type in to find something. The experts will help you find the right words to use and the right phrasing. Web development groups that work with SEO elements help you create a beautiful website that draws attention. They also know what strategies to use with SEO that will benefit you the most. You can start by making a list of keywords that relate to your business and then check them with a program that will indicate if they are popular or not.

Web Design

December 13th, 2011 by admin | Permalink

Web Design

There was a time when the term “web design” would not have brought to mind computers or the internet. Nevertheless, today web design is becoming important, especially to businesses. When a business decides to enter the marketplace using the internet they need to have a website. This special site needs to be designed.

The internet is an ocean of websites featuring different things, topics, information and businesses. When designing a website the focus is that it stands out from the other websites. This is especially true for businesses. Owners want their site to bring the most attention and then have the most possible customers. It is particularly important for a business to have a site that appeals to customer’s more than competing business sites.

Often when it comes to web design the creation takes a team effort. Websites are important because this is a virtual location of a business or company. The owner is introducing the company including the services and products available to a broad audience. A small private owned company headquarter in someone’s basement can be seen in another country just as a big chain business can be. Having exposure of your business or company online can really increase your profit as well as your customer base. Some businesses are strictly online meaning there is no physical store or products cannot be purchased in a store. That makes the internet and a well designed website vital.

Why Get Professional Web Design

  • Starting with an internet business presence you need to have a website and have it hosted online.
  • Web design is a creative job that is difficult. There are individuals and groups providing this service.
  • They have been trained in web design and usually many have years of experience at this point.
  • These businesses understand that anyone that is looking for website design wants to get noticed, wants their website to be appealing and wants it to be easy to maneuver.
  • A well designed website will give maximum exposure to the business and introduce the product or service to a target audience.

Web design can be done with some step-by-step programs, which is fine if you are doing a personal blog or creating a website just for fun. When you want a business website it is best to ask for professional assistance. Those that do web design for a living know the most effective websites and what will draw attention from your target audience. The website will be informative, but in an attractive way with appealing patterns and features. It could have vibrant colors, photos and even videos, for example.

There are many options when it comes to website design. This is another reason to work with a professional web designer. It might be expensive, but it is an investment. A professional web designer has access to many different website design templates. They can go through all the choices and give you a few options. Then you will have the website perfect for your needs. You would not have these choices if you took on this task on your own without paying for it.

Another reason to use a professional web designer is the tools needed are available to them and not to you. You want your website or marketing tool to be well designed and you want all the tools available to be used. Just think your competition has probably used a professional and you will be at a disadvantage if you don’t. Once your website is designed you want to bring potential customers to view it.

You need to register your website domain. You want an appealing name that also draws attention to the focus of your business. Then you will need to have a web hosting account so your website is on the internet. Remember to be a success online your website content needs to be current. Remember to update the website frequently. It will help viewers to feel returning to the website is important.

How do I build my website with SEO in mind from the get go?

November 25th, 2011 by Cynthia | Permalink

How do I build my website with SEO in mind from the get go?

How do I build my website with SEO in mind from the get go?

How do I build my website with SEO in mind from the get go?

 

Building or designing a website with SEO in mind you need to look at the text content, this begins with the copy on the website, what HTML ad java codes are used, the title of your webpages, the way the pictures are names, your pages URL, and the meta tags in the code.

Optimizing with SEO

SEO is the method of optimizing your pages on the website to be read by a search engine such as Google. Search engines rely on text that is descriptive and relevant to your page, therefore a website that only has flash or graphics and very little text has nothing to feedback to use about your site although it has followed a link to it.

The layout of your pages there are some important SEO concepts to consider:

  • The search engine needs to follow the links to be able t navigate your website and be able to get back to the homepage.
  • Design the site with an ordered navigation which means that each page is accessible from this navigation on the homepage. If the pages are not accessed through the homepage will confuse the search engine which in turn will force the search engine to abandon the task of indexing your pages.
  • Ensure that your coding is exact and 100% correct the WYSIWYG (what you see is what you get) format is not always precise and sometime add unnecessary extra coding to the page. Get to know Google’s rules for instance, as they can have some bearing on where your page is ranked.

Importance of Design and construction

Design and construction of your site also plays a part, making use of your title page, be sure that you use the HI headers and not just bolding the title. The text of your title should contain the relevant keyword in it so it is searchable by the search engine. Plain bolded text for a header will not be read as important by a search engine.

Once the main pages are completed and the copy has been added, then you need to look at additional content where you can add links to the additional content, a good link building strategy is to create great copy that people would want to naturally add their links to.

Be careful of adding to much flash to your website, search engines don’t read the flash, it reads text, you can add relevant text to the flash, but also bear in mind that large amounts of flash usually takes longer for the site to download. Many people don’t wait for sites that take too long to download, if it take too long the leave and go somewhere else also search engines penalize you for load time, so keep flash to the minimum and concentrate on relevant text.

Making use of a professional website design company means that you hire professionals who are knowledgeable about the best designs and layout of website to ensure that it is SEO friendly, Web 2.0 Design and Development will build your site with all the necessary aspects in place.  Call Web 2.0 Design and Development today.

10 Questions to Ask My Web Designer

October 30th, 2011 by Cynthia | Permalink

10 Questions to Ask My Web Designer

10 Questions to Ask My Web Designer

10 Questions to Ask My Web Designer

How to find a good designer so that you have a better than even chance of success with your website.  Here are 10 questions you can ask which will give you an idea if the company you plan to hire can deliver the goods.

1. What results do you get for your clients

 

When you contact a web designer ask if they publish case studies of clients they have helped.  Sometimes the designers site might have something like this on the site “the site design of xxx client has helped increase their online sales by 32%. If you see this on a site you know you are in the right place. If there are no case studies on their site ask them for some, a good designer will be able to produce case studies.

2. What are your rates for Web Design?

 

The cheapest or the most expensive is not always the best you can get. Web designing takes time so if it is too cheap you may find that the designer will take short cuts.  One way to be sure you are getting value for your money is to ask the designer for the quote and what they are quoting for. It’s better to get a breakdown of what you will be getting in the quotation. When checking the quote look for things like ‘high converting e-mail newsletter’.

 

3. Time spend on research and planning

 

Based on the questions the designer asks before starting on the website will give you a clue on how much research will be done before completing the task. You could ask the designer how much time they spend on research and expect an answer of anything between three to about ten hours on the project

 

4.  Are your websites easy to use

 

Ease of use on a website is important, it’s no use having a fancy website and it’s difficult to navigate through it. If it is too difficult your visitors will leave it and go elsewhere. Good web designers understand how visitors need to navigate and what they are looking for.

5. Does the designer use wire-frames?

 

A website wire-frame is a visual outline of where your content will be placed on the site. It consists of boxes that explain where everything will be found.

 

6.  Market research

 

For a website to be successful it needs to be geared towards your customers,  to achieve success the designer needs to understand your customer base, so the designer will need to ask about your product and service and then do research on what the customers want. Also do they do competitive research, comparison on the competition so that the results are better than what is already on the internet.

 

7.  Conversion and usability testing

 

Will the designer do a conversion and usability study of the pages, which involves the creation of two pages and to pit them one against the other to see which produces the maximum results. Ask the designer if he/she does this they should understand how to do it.

 

8.  Analysis of current traffic

 

An analysis of the sites traffic can identify strengths and weaknesses, they changes can be made to strengthen the weak points.

 

9.  How can the design help meet my goals

 

You need to ask the designer how the design of the website will meet your goals.  First you need to define your goals and then ask the designer how to meet them.

-      The percentage of overall revenue generated

-      Percentage of orders from PPC

-      The order value percentage

-      Reduction of bounce rate percentage

 

10.  Questions about their business

 

A few questions that will help you gauge the stability of designer

-      The number of years in business

-      The largest companies they have developed websites for

-      Samples of work done and results of these websites

Web 2.0 Design and Development will be able to answer your questions and ultimately design a site that will be pleasing to the eye as well as achieve results.

Where Do I Need To Put My Money? SEO or Web Design

October 30th, 2011 by Cynthia | Permalink

Where Do I Need To Put My Money? SEO or Web Design

Where Do I Need To Put My Money? SEO or Web Design

Where Do I Need To Put My Money? SEO or Web Design

This question is hotly debated on many forums on whether it is better to place your money, time and effort on the web design or on SEO, some say SEO is more important to drive traffic to your site regardless of whether it is good or bad, others say there is no point in having plenty of traffic and the design is bad so people do not stay.

A good number of people stated that both are equally important.  Good targeted traffic is important and using SEO principles to drive the traffic to the site is imperative to get visitors to notice your online business.  But keeping the visitors is equally important therefore a well-designed site that is easy to navigate, easy and quick to download, with relevant content that will keep the visitor interested plays an important part of the partnership of design and SEO.

Begin with research

To start an online business you need to research your niche first, this is the first step and could make the difference between success and failure.  Many successful people on the internet who have started businesses usually start with an idea, research to see what competition is available on that particular idea, one should bear in mind that the product and or service should be something that people would want.  If the idea is something so far fetched that only a few people might be interested, then the likelihood of it been successful is equally doubtful.

The design of your website need not be extremely fancy and loaded with lots of graphics and flash media, a neat clean site with good navigation often attracts more attention.  Many website designers have tested the internet and know which type of website goes hand in hand with a particular product or service.  Hiring a good website designer is money well worth spending as you will have a site that will function correctly, be easy to navigate; good download time with the relevant SEO tools available to ensure that it is search engine friendly.

How important is keywords and content

Once the site is set up, relevant content needs to be added to it with keywords and SEO links to attract visitors, it’s also important to pay attention to grammar and spelling and that the topic is fresh, original and interesting to read.  Some people make the mistake of taking one article and ‘spinning’ it into several articles, this could be ok if each article is placed on different sites with link backs, as long as the content is original and fresh. But often these spun articles, done with article spinners, only change words but do not match the changed words to the content of the article which results in a garbled article that does not make any sense at all.

In conclusion, an entrepreneur needs to create a balance between a good website and quality SEO to have a good chance of success.  Hiring a good web designer will help the quality of your site. Web 2.0 Design and Development can give your site that ‘oomph’ that is needed so that you can concentrate on the SEO aspect to drive quality targeted traffic to your site,   give Web 2.0 Design and Development a call and discuss your needs with them.

How do I build my website with SEO in mind from the get go?

October 30th, 2011 by Cynthia | Permalink

How do I build my website with SEO in mind from the get go?

How do I build my website with SEO in mind from the get go?

How do I build my website with SEO in mind from the get go?

 

Building or designing a website with SEO in mind you need to look at the text content, this begins with the copy on the website, what HTML ad java codes are used, the title of your webpages, the way the pictures are names, your pages URL, and the meta tags in the code.

Optimizing with SEO

SEO is the method of optimizing your pages on the website to be read by a search engine such as Google. Search engines rely on text that is descriptive and relevant to your page, therefore a website that only has flash or graphics and very little text has nothing to feedback to use about your site although it has followed a link to it.

The layout of your pages there are some important SEO concepts to consider:

  • The search engine needs to follow the links to be able t navigate your website and be able to get back to the homepage.
  • Design the site with an ordered navigation which means that each page is accessible from this navigation on the homepage. If the pages are not accessed through the homepage will confuse the search engine which in turn will force the search engine to abandon the task of indexing your pages.
  • Ensure that your coding is exact and 100% correct the WYSIWYG (what you see is what you get) format is not always precise and sometime add unnecessary extra coding to the page. Get to know Google’s rules for instance, as they can have some bearing on where your page is ranked.

Importance of Design and construction

Design and construction of your site also plays a part, making use of your title page, be sure that you use the HI headers and not just bolding the title. The text of your title should contain the relevant keyword in it so it is searchable by the search engine. Plain bolded text for a header will not be read as important by a search engine.

Once the main pages are completed and the copy has been added, then you need to look at additional content where you can add links to the additional content, a good link building strategy is to create great copy that people would want to naturally add their links to.

Be careful of adding to much flash to your website, search engines don’t read the flash, it reads text, you can add relevant text to the flash, but also bear in mind that large amounts of flash usually takes longer for the site to download. Many people don’t wait for sites that take too long to download, if it take too long the leave and go somewhere else also search engines penalize you for load time, so keep flash to the minimum and concentrate on relevant text.

Making use of a professional website design company means that you hire professionals who are knowledgeable about the best designs and layout of website to ensure that it is SEO friendly, Web 2.0 Design and Development will build your site with all the necessary aspects in place.  Call Web 2.0 Design and Development today.

What Is SEO And How I Use For My Business?

October 30th, 2011 by Cynthia | Permalink

What Is SEO And How I Use For My Business?

What Is SEO And How I Use For My Business?

What Is SEO And How I Use For My Business?

Any normal business needs to have a set of goals; this helps them to stay focused to ensure success.  Starting a business one needs to allocate time to

Research a niche and thus see what would work with the product or service they wish to offer their customers. In your research you may find that competitors have succeeded in a particular strategy, or marketing campaign, however, you need to make your product or service stand out against the rest in the same category, this is not always easy and a professional web design company can help you with this.

Article writing

One of the ways to obtain good SEO results is to do an article writing campaign, each article should have keywords in the copy of the article to make them searchable on the WWW.  If you are a good writer you could write the articles yourself or you could hire the services of a good copywriter who understands how important keywords and good content go hand in hand for a website owner.

Here are some tips to help use SEO in your business.

  • A well designed site that is easy to navigate is important.
  • Unique well written content
  • Use good titles and ensure that each page title is unique
  • Relevant keywords in the body of the articles as well as using keyword in the sites tags to ensure that it is correctly searchable.
  • Using images and alternate tags for each image.
  • Submission to article directories with link backs to your website.
  • Contact people and major directory sites to request reciprocal links.  Directory sites are different to search engines. There is a yahoo directory site,  Google directory site, DMOZ directory site and many more
  • Make use of anchor text that is imbedded in the links

Making use of keywords as a tool to make your site searchable, means that you need to you use keywords that will make your site easy to find on search engines to help attract visitors to your site.  No business can thrive, survive or flourish without unique visitors to the site.

To make your site easily searchable you need to have the correct keyword or keyword phrase and they must be specific to your sites purpose whether it is to sell products, services or just inform. Whatever its purpose finding the right keyword means that you need a keyword search tool, Web 2.0 Design and Development will not only design a great site for you, they can also help you with your niche product/service and do a keyword search for the best keywords/phrases to use.

Hiring professionals who know their web design business, as well as a good grounding in SEO, their experience can help you plan and execute your campaign and reach the highest amount of your target audience. Contact Web 2.0 Design and Development and you will have your website up and running and your advertising campaign well under way in a short space of time. With years of experience behind them and technicians who are friendly, approachable and are willing to help you every step of the way.

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